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Alberta Tourism, Parks and Recreation (ATPR) is committed to facilitating the profitability and sustainability of existing tourism operators, as well as the entry of new operators into the tourism sector. We encourage the development of new destinations and tourism products through positioning land for tourism development, providing assistance with the regulatory processes, encouraging a supportive policy environment, and actively promoting tourism investment in Alberta. 

Eligibility Criteria

ATPR offers a range of information and advisory services, if you are: 

• Interested in starting and running a tourism business
• Considering investing in Alberta's tourism industry
• Wanting to expand your existing tourism operation
• Planning to develop your community or region’s tourism potential

Tourism Product Development Branch

Main Branch Contacts:

• Terry Malone, Director, Tourism Product Development
• Tina Dool, Administrative Assistant

Address, phone and fax for the Branch is:

Tourism Product Development Branch
Alberta Tourism, Parks and Recreation
6th floor, Commerce Place
10155 - 102 Street
Edmonton AB T5J 4L6
Tel: 780-422-1362 [Toll Free in Alberta, dial 310-0000, then the number]
Fax: 780-427-0778

The Tourism Product Development Branch is focused on the following business priorities:

Resource Management and Development

• Work with federal and municipal jurisdictions and Alberta provincial departments to promote tourism as an appropriate use of public and private land.
• Work with industry stakeholders to develop and represent tourism positions during land and resource management policy, planning and implementation processes.
• Identify and position crown land for future tourism development, including promoting the designation of land for tourism development.
• Provide industry with information on leasing of crown land for tourism developments through the Alberta Tourism Recreational Leasing process.
• Work with provincial land managers, municipalities and trail groups to encourage trail and recreational corridor development.
• Consult with Parks Canada on items of importance to Alberta's tourism industry.

For more information, contact:

• Loren Winnick, Manager, Development Policy and Planning
• Paul Radchenko, Tourism Product Development Planner

• Craig Olmstead, Aboriginal Tourism Advisor

Destination Development and Product Enhancement

• Work with Alberta municipalities and not-for-profit organizations to identify, develop or enhance tourism destinations
• Provide expertise and information to tourism sector partners to support the development of new and expanded tourism products.
• Develop workshops to help organizations grow their festivals and events.
• Work with Parks Canada, Alberta Parks and Provincial Historic Sites and Museums to encourage appropriate, quality tourism experiences at these important Alberta destinations.
• Work with industry groups and associations to develop new product lines.
• Partner with communities to undertake Visitor Friendly Assessments.

For more information, contact:

• Elizabeth Kuhnel, Manager, Tourism Product Development
• Donna Poon, Tourism Product Development Coordinator
• Sheila Campbell, Tourism Product Development Coordinator
• Jennifer Starrett, Tourism Product Development Coordinator
• Laura McGowan, Tourism Product Development Coordinator

Tourism Business Development, Research and Investment Branch

Main Branch Contacts:

• Moe Rehemtulla, Director, Tourism Business Development, Research and Investment
• Patricia Campbell, Administrative Assistant

Address, phone and fax for the Branch is:

Tourism Business Development, Research and Investment
Alberta Tourism, Parks and Recreation
6th floor, Commerce Place
10155 - 102 Street
Edmonton AB T5J 4L6

Tel: 780-422-4991 [Toll Free in Alberta, dial 310-0000, then the number]
Fax: 780-427-6454

The Tourism Business Development, Research and Investment Branch is focused on the following business priorities:

Tourism Business Development:

• Provide business information and advisory services to clients who are developing new or expanded tourism products, such as: hotels, resorts, golf courses, guest ranches, ski hills, ecotourism and tourism related events.
• Offer financial advice and facilitate client/entrepreneur access to capital.
• Guide clients through the regulatory processes involved in tourism development projects.
• Work with other government departments in an advocacy role to represent the interests of the tourism industry in key policy areas such as improved air access, highway signage and product development.
• Provide advice on tourism-related economic impact assessments.

For more information, contact:

• Bill Hodgins, Manager, Tourism Business Services

• Scott Martin, Tourism Investment Consultant

Tourism Research:

Conducts research and provides timely, relevant information that enhances understanding of market and consumer trends. Also measures Alberta's tourism industry performance.

Contacts:

• Sid Nieuwenhuis - Manager, Tourism Research
• Michelle Drysdale - Senior Tourism Research Analyst

• Kristy Hubscher - Tourism Research Analyst

Tourism Investment:

• Work with investors, developers, and the financial community to encourage and facilitate investor interest and involvement in Alberta's tourism industry.
• Assessment and linking of investor interests and financial resources with appropriate tourism investment opportunities.
• Maintain a database of domestic and foreign investor leads and key contacts. Organized site visits to review investment opportunities based on investor requirements and resources.
• Generate investor interest through investment attraction activities, such as the annual Tourism Investment Symposium, the Tourism Investment website and participation at key industry investment conferences and events.
• Proactively work with Alberta International and Intergovernmental Relations' International Offices in Beijing, Tokyo, Hong Kong, Munich, Mexico City, Taipei, Seoul and London to distribute information on tourism investment opportunities in Alberta, with the goal of attracting foreign investment.
• Links to the Federal Government's Business Immigration Program.

For more information, contact:

• Moe Rehemtulla, Director, Tourism Business Development, Research and Investment
• Bill Hodgins, Manager, Tourism Business Services
• Scott Martin, Tourism Investment Consultant

Tourism Services Branch

Main Branch Contact:

• Stephen Hill, Director, Tourism Services

Address, phone and fax for the Branch is:

Tourism Services Branch
Alberta Tourism, Parks and Recreation
6th floor, Commerce Place
10155 - 102 Street
Edmonton AB T5J 4L6

Tel: 780-427-6743 [Toll Free in Alberta, dial 310-0000, then the number]
Fax: 780-415-0896

The Tourism Services Branch is focused on the following business priorities:

• Supporting Travel Alberta's tourism marketing efforts through the management of the Contact/Distribution Centre, Visitor Information Centres, and the Tourism Information System (TIS).
• Supporting community and regional visitor information centres through the Alberta Visitor Information Providers (AVIP) program.
• Providing tourism information and travel counseling to consumers.
• Providing training opportunities for visitor information centre travel counselors and managers.
• Providing opportunities for tourism operators and organizations to post their product listings on TravelAlberta.com.

For more information, contact:

• Noel Ma, Manager, Visitor Information Centres and Support Services
• Charissa Chung, Manager, Contact Centre and Tourism Information System
• Erin Reynar, Coordinator, Visitor Information Centres
• Maria Lynn, Coordinator, Alberta Visitor Information Providers
• Jenny Baker, Coordinator, Training
• Elaine Too, Coordinator, Tourism Information System
• Robin Luini, Coordinator, Tourism Products Database

Or, for any other inquiries, contact us online by completing our online form:

• Request for more information